can a music video make you like a song more...

case study # 1

A-YO technology
50 Cent feat. Justin Timberlake



i must admit this song is totally wack when i hear it stand alone...but when i see the music video...it's intriguing. is the fact that now i "listen" with my eyes make this song actually palatable. or can i just appreciate the fact that timbaland is continually pushing for a new sound; even though i think it's somewhat suspect. maybe the music video is part of the "marination factor" that record companies use to deploy on us music consumers and with the use of audio and visual saturation, it makes you like a potentially bad song. some would say that's what's going on in hip hop right now...flood the market with wack, consumer driven songs with catchy hooks and a simple derived beat. that will be for another blog. but yea...experiment with this case study, let me know what you think.

stay classy...

the game is in the refrigerator...

do you remember...



"The game's in the refrigerator, the door's closed, the light's out, the eggs are cooling, the butter's getting hard and the Jell-O's jiggling."

I always will...

THANK YOU CHICK HEARN...you are the greatest!